For us, Sustainability has a lot to do with changing fast fashion as learned behaviour… It's about re-educating people to understand that slow fashion should be the norm… and not the niche for brands.
Sustainability is about appreciating clothing, buying for longevity, even if that means having to spend a little more, that spend should last longer. Clothing should be versatile and stand the test of time. Value shouldn’t be placed in cheap, throw away items that are past their best after a few wears.
Value should be placed in the businesses that are making the effort to source the eco-friendly fabrics, stop mass producing clothes, and have a sustainable mission.
Creating a truly sustainable brand is a journey, a journey built on strong foundations, working with sustainability as a focus from the very beginning. Even if the steps to perfection are slow… they will be steady and focussed.
Our sustainability priorities: at this stage:
- We reduce fashion waste by creating our clothes with Longevity & Versatility of style and function, we don't do seasonal.
- We dont mass produce garments - our embroidery range is all made to order, and the core range will be produced in small exclusive quantities.
- We use eco-friendly and sustainable fabrics - for us these are degradable, recycled and recyclable fabrics… all much better for the environment.
- Currently, our core range is produced in the UK.
- We have intentionally sourced and now work with like-minded production partners - these are companies that also have sustainability at their core.
We are at the start of the Wild Warrior journey, we would like it to grow so that we can do more.. We aim to team up with charities like 1% for the planet, Or have a carbon offset partnership like a tree with every purchase…and we will get there… our dreams are big and we will work hard to make them come true and do it in the right way 🙂
